Friday, November 22, 2013

When marketing to families, a staged listing should evoke lived-in feeling

While showing homes to a young couple with two small children I discovered a house can look too perfect. Since I just met the buyers as they had arrived in town, I didn't have much time to schedule appointments and make my showing schedule. Some of the sellers had only a couple hours' notice to prepare for the showings. Even with the short notice, these sellers have extremely neat homes. There was not one child's toy left out, or book, dish, wrinkled pillow or toothbrush out of place ...

When marketing to families, a staged listing should evoke lived-in feeling

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