I hear this sentence all the time: “I don’t know what a brand is, but I don’t think I need one.” I decided to take this opportunity to try to define the concept of branding to explain why you need a brand. In a way, it’s like explaining why we need air. So, please hang in there with me, and let me know if what follows makes sense ...
Planting the seeds of brand perception: Agents must be the Aston Martins of real estate
Planting the seeds of brand perception: Agents must be the Aston Martins of real estate
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